Personal care is an expanding, increasingly diverse market segment. Skin care is the major application for personal care products and accounts for a quarter of sales, with the segment for active ingredients showing the strongest growth.
Trends affecting personal care include an emphasis on biotechnology, including acknowledging local wisdom, as brands meet challenges created by environmental issues, and consumer preferences for brands with a social conscience emerges.
An increasing shift of awareness from consumers towards choosing more natural products is rapidly affecting ingredients used in personal care products.
Kisolite was introduced as a dried, powdered ingredient at the Cosmetic Ingredient Trade Exposition in Tokyo in May 2017. Since that time product testing and development is underway in many Asian countries, as well as in the US with a US distributor.